The FA
Your Kids Your Say - logo design

The FA commissioned TMG to design a logo for their ‘Your Kids Your Say’ project, a series of road shows getting opinions from parents on how to improve football development for children.

The brief was to produce a fresh and approachable logo, representative of young people but aimed towards the adults with an interest in youth football development. The logo needed to adhere to The FA’s brand guidelines and stick with existing corporate colours.

TMG produced a series of design options which were narrowed down to one preferred option. We then experimented with different colour schemes until a final design was agreed.

The logo has been applied to stationery, print collateral and set branding, helping to create a successful identity for this key part of The FA’s strategy.