Posts tagged as 'pr'
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Reputation Management
Friday, 22 March 2013
TMG's Managing Director, Keith Daniell, writes about the importance of managing your brand's reputation.
From the horsemeat scandal to the Catholic Church there have been some challenging media interactions recently. The Pope’s expression that it seemed as if sometimes God was asleep was a lovely turn of phrase and summed up beautifully how, one presumes, a man of faith felt when his guidance seemed to be lacking.
For anyone with less direct or powerful communication links, I wonder how much thought goes into a media interaction? With the proliferation of social media, managing corporate reputation is often out of your hands and a case of damage limitation.
I was struck by Iceland’s position – pre-emptive and impressive – during the horsemeat fiasco. Tesco’s, by contrast, seem to me to have spent a few quid on full page adverts explaining their position – but somehow that seemed reactive and, if you’ll forgive the phrase, shutting the stable door after the horse had bolted.
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Why presentation training matters
Thursday, 2 February 2012
Presenting yourself is a hugely important and often unavoidable part of business. From having your voice heard in meetings to pitching for work, delivering training and job interviews, it’s important to get your message across clearly and succinctly.
Presentation training can provide you with the skills and techniques to improve your performance when speaking to an audience. Whether you are a seasoned public speaker or fearful at the thought of presenting, professional training can help you to build the skills and confidence needed to speak effectively and to give you or your company an advantage.
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The changing face of media
Thursday, 28 July 2011
I’ve been thinking back to my days in the media. How some things have changed – and some have stayed the same.
We’re working with Sport Nottinghamshire on a new project called Sportivate. It’s an Olympic legacy project to keep young people interested in sport – in the broadest sense of the word. From pole dancing to golf – and most sports in between.
It’s a good story with funding behind it.
So for newspapers and television you need pictures. One Sunday we had cheerleaders for the paper. Then, for the local radio, fencing in the studio and, for television, rock climbing.
Real people with real passions and real activity.
For this story we didn’t blog or use Facebook. We didn’t Tweet or try to send a thousand invitations to join me on LinkedIn.
The coverage was positive. The message starting to get across.
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