Posts tagged as 'media training'
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Reputation Management
Friday, 22 March 2013
TMG's Managing Director, Keith Daniell, writes about the importance of managing your brand's reputation.
From the horsemeat scandal to the Catholic Church there have been some challenging media interactions recently. The Pope’s expression that it seemed as if sometimes God was asleep was a lovely turn of phrase and summed up beautifully how, one presumes, a man of faith felt when his guidance seemed to be lacking.
For anyone with less direct or powerful communication links, I wonder how much thought goes into a media interaction? With the proliferation of social media, managing corporate reputation is often out of your hands and a case of damage limitation.
I was struck by Iceland’s position – pre-emptive and impressive – during the horsemeat fiasco. Tesco’s, by contrast, seem to me to have spent a few quid on full page adverts explaining their position – but somehow that seemed reactive and, if you’ll forgive the phrase, shutting the stable door after the horse had bolted.
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Media and Presentation Training - Open Courses
Friday, 21 December 2012
Business Development Coordinator, Sam Ellis, talks about TMG’s recent Open Courses for both Presentation and Media Training.
We recently re-packaged our Presentation and Media Training sessions and focused on creating two courses that we felt offered training in two vital areas of professional life.
Media Training focuses on understanding the delegate’s role within the organisation and on how to positively engage with the different elements of the media. Training includes preparation for interview, answering techniques and countering negative questions. We film all the interviews and these are played back for feedback purposes.
Presentation Training delegates are asked to bring along a three to four minute presentation. Highly skilled trainers guide the delegate through the experience of preparing an address and delivering it - again our cameraman is on hand to film the presentation and play it back during the session.
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Kate’s speech and her subjects!
Thursday, 22 March 2012
The day Kate, the Duchess of Cambridge gave her first big speech, we were running a presentation training session for a group of young people- helping them prepare to stand up in front of an audience and speak.
Now, to be fair, most of our group (in the short term at least) won’t have their words carried live in the States. But there were similarities.
I think the biggest was the engagement. Kate looked great. She had dressed appropriately (magnificently) and she appeared genuinely pleased to be there. That’s a cracking start. Working with our group, I wanted them to soften their faces and release a smile – to demonstrate their personality and passion.
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Guest post - Dennis Coath
Friday, 11 November 2011
Today it suddenly dawned on me, that I have completed over 40 years as a journalist, writer and broadcaster. Three radio stations, two TV companies and four books later… I am wondering. Where did it all go? Well I am trying to remember it all and pass on the style and guile, skills and drills, tips and quips.
It is great to watch people I have schooled in media work like, Freddie Flintoff, Paula Radcliffe and Martin Johnson appearing on TV, plus various MPs and captains of industry, who have attended my courses.
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