Posts tagged as 'communications'
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Reputation Management
Friday, 22 March 2013
TMG's Managing Director, Keith Daniell, writes about the importance of managing your brand's reputation.
From the horsemeat scandal to the Catholic Church there have been some challenging media interactions recently. The Pope’s expression that it seemed as if sometimes God was asleep was a lovely turn of phrase and summed up beautifully how, one presumes, a man of faith felt when his guidance seemed to be lacking.
For anyone with less direct or powerful communication links, I wonder how much thought goes into a media interaction? With the proliferation of social media, managing corporate reputation is often out of your hands and a case of damage limitation.
I was struck by Iceland’s position – pre-emptive and impressive – during the horsemeat fiasco. Tesco’s, by contrast, seem to me to have spent a few quid on full page adverts explaining their position – but somehow that seemed reactive and, if you’ll forgive the phrase, shutting the stable door after the horse had bolted.
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Ten useful Twitter tools
Monday, 7 January 2013
Twitter is The Media Group’s social network of choice. The default Twitter experience is great but there are hundreds of tools available to add extra functionality. Here’s our pick of ten Twitter tools worth having a look at.
1. Tweetdeck
Tweetdeck is a dashboard for your social media activity. You can organise your Twitter timeline into streams and view your direct messages, interactions and lists side-by-side. You can connect several accounts so you can easily monitor both your personal and business Twitter accounts.
2. IFTTT (If This, Then That)
IFTTT allows automation of your activity between different channels with thousands of pre-determined “recipes”. Our favourites include an option to save and email the tweets you favourite and an option to automatically tweet links to your new blog posts. Head over to IFTTT to find out more.
3. Twunfollow.com
A simple tool to let you know which accounts are unfollowing you and when.
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Ten ways to use Twitter at your next conference
Monday, 25 June 2012
Twitter is a fantastic tool you can use to engage an audience and build your network. Used effectively, Twitter will help you to run a successful conference.
Here a few ways you can use Twitter to get the most out of your next conference:
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7 ways your company can use video
Friday, 18 May 2012
Video is a powerful tool. It is also cheaper than you might think to produce impressive content. Most of the ideas below could be produced quickly and easily and strengthen your brand communications:
1. To enhance websites
Video lifts text and static pages. A short 60 second to three minute video can convey a lively and dynamic overview of your brand more easily than pages of text.
We have a quick, energetic showreel (see video below) designed to encourage people to find out more and increase awareness of what we do.
2. To enhance pitches and presentations
We’ve all sat through dull PowerPoint based presentations. Video can enhance your delivery and capture the attention of an audience.
Keep videos short, around one to two minutes maximum. Make sure you check in advance that they will work on the day.
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