Posts written during 'July 2011'
Check out all of the posts written during 'July 2011' below. If you still can't find what you are looking for, try searching using the form within the right side navigation of this page.
The changing face of media
Thursday, 28 July 2011
I’ve been thinking back to my days in the media. How some things have changed – and some have stayed the same.
We’re working with Sport Nottinghamshire on a new project called Sportivate. It’s an Olympic legacy project to keep young people interested in sport – in the broadest sense of the word. From pole dancing to golf – and most sports in between.
It’s a good story with funding behind it.
So for newspapers and television you need pictures. One Sunday we had cheerleaders for the paper. Then, for the local radio, fencing in the studio and, for television, rock climbing.
Real people with real passions and real activity.
For this story we didn’t blog or use Facebook. We didn’t Tweet or try to send a thousand invitations to join me on LinkedIn.
The coverage was positive. The message starting to get across.
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Squadron Leader Chris Walker-Smith
Thursday, 14 July 2011
Life at The Media Group can be glamorous at times. Don’t get me wrong there’s lots of long days, and even longer nights. But every now and again we get to experience some amazing moments.
Whether it’s meeting HRH Prince William at last year’s Football Association Respect awards or taking over the whole of Wembley Stadium for the world’s biggest five-a-side tournament, The FA Umbro Fives. Sometimes I wonder if this is actually work!
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